28-year-old Noor Neelofa Mohd Noor, better known as Neelofa, became inspired after deciding to don a hijab–the headscarf worn by Muslim women to cover their hair. The Malaysian actress and TV host identified a gap in the "modest wear market" and launched a handful of lifestyle brands -- one of them the Naelofar hijab, which now sells in 38 countries, including her latest concession in the heart of London’s upmarket Chelsea district.
Neelofa credits a big part of her success to entering the market at the right time. Last year, a report by Reuters estimated that Muslim consumers spent $266 billion on clothing and footwear in 2013 -- and it expects this market to account for more than 14% of the global fashion market by 2019.
Apart from building a successful business, Neelofa hopes to inspire a new generation of female entrepreneurs in her country. “I want to use my success as an example to inspire women not just to make money but also to have good confidence in themselves, be strong and not necessarily rely on men,” she says.
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ReplyDeletePaco Casal