FEMALE ENTREPRENEUR IN CHINA

Entrepreneurial activity by women in the People’s Republic of China has become more active in recent years with much greater attention being paid within and outside of China. Entrepreneurial behavior is impacted by both motivation and personal characteristics. Entrepreneurial motivations, in turn, are underpinned by the institutional environment as well as push and pull factors.

These two factors internal and external had give a big impact on women entrepreneurship activity in China. The internal factor is from individual push or pulls factors. Push factors include low income, future limitations on employee opportunities, loss of employment, and too much competition for jobs while pull factors include interest in business, self-fulfillment, personal control, and maintain technological skills. External factor is from institutional environment.  The interaction of internal and external factors determines personal entrepreneurial behaviors. External institutional environment and internal push or pull factors stimulate a person's expectations and create the existence of entrepreneurial need, resulting in the formulation of entrepreneurial motivation.

Next is entrepreneurial expectation. In this case, the entrepreneurs need to identify what they expect from the entrepreneurship activities. When they are already list down or know the expectation from the business, they will know what are the needs in order to establish the business or the goals. To be an entrepreneur, motivation also is highlighted in China. Motivation is like bringing them up in whatever decision they choose to do. Motivation can come from personal, family and also the country itself.

Personal characteristic also may be to the next stage which is the entrepreneurial decision. Personal characteristic can be defined as how the entrepreneur reacts on the entrepreneurship activities. As an entrepreneur, they should have positive characteristics on business field such as a broad of networking among others entrepreneur.

All the elements above are the pathway before the entrepreneur making a certain decision on their activities. As a good entrepreneur, they cannot easily making a decision without thinking the advantage and disadvantage from their action.

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